Fran Bonomi

When Sanpellegrino decided to launch its new flavored sparkling water CIAO! in America, a country with 17 million Italian-Americans, we enlisted the help of two of them, Michael Imperioli and Steve Schirripa — you might remember them from their roles as Christopher Moltisanti and Bobby Baccalà in The Sopranos.

They had one job: bringing the gift of CIAO! to America. Unfortunately, their fame precedes them. So, no matter how nicely they try, no one accepts their gift, worried of the repercussions.

In this social episodic series culminating in a short film, we follow the misadventures of these two long-time friends as they fail at being brand ambassadors because of their past.