Dove / The Game is Ours

Dove LX Super Bowl / The Game is Ours

1 in 2 girls between ages 14 and 17 quit sports because of body shaming. That stat is horrific.

For the Super Bowl, we partnered with Dove and 90 teen girls to show that the sound of their joy playing the game they love is louder than any criticism.

Directed by ex Olympian Savanah Leaf, with DP Rodrigo Prieto (look him up if you don’t know what he’s done), and JaQuel Knight as our choreographer (the man behind Queen B’s “Single Ladies”), the film resonated big time, ranking #2 by the New York Times for best Super Bowl commercial and launching on the Today Show with Kylie Kelce.